[News - Business] - Fanta Cream Soda Newest Beverage Brand of Coca-Cola

Coca-Cola Beverages Sri Lanka announced the launch of Fanta Cream Soda – its newest addition to the Fanta portfolio. Fanta Cream Soda, the latest entrant in the Cream Soda category, in Sri Lanka has been introduced after extensive research, to suit the local palette. Cream Soda is an extremely popular flavour across all age groups in Sri Lanka and the launch of Fanta Cream Soda is set to provide the consumer with a superior experience of this popular brand.

Fanta Cream Soda will be made available in several bottle sizes including 300 ml and 500 ml Returnable Glass Bottles (RGB) and 500 ml and 1.5 L PET bottles. Fanta Cream Soda, a brand associated with fun and vibrancy is targeted at the fun loving youth of today with its unique flavour and taste. The entry of Fanta Cream Soda into the Sri Lankan beverage market is set to take the market by storm.

Fanta Cream Soda is the third brand to come under the Fanta umbrella subsequent to Fanta Grape Portello earlier this year and Fanta Orange, which is the leading Orange brand in the country. In addition the Funky bottle which was launched in August 2008 ws a tremendous success among the youth and therefore Fanta Portello Grape and Fanta Cream Soda too have been packaged in the same bottle.

The island wide launch of Fanta Cream Soda is further enhanced by an extensive communication campaign including a TV commercial, radio commercials, press adverts, out- of- home (OOH) media as well as brand activations and consumer sampling programmes. Speaking on the launch, Manish Chaturvedi, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited said “This is a major step for us as it is the launch of a flavour which is already immensely popular in Sri Lanka. With the launch of Fanta Cream Soda, we are geared to provide the consumers with a superior product made to international standards with the local palette in mind. We at Coca-Cola have always been driven by the passion to provide our consumers with a vast portfolio of beverage brands and flavours and Fanta Cream Soda is yet another step in that direction. We are sure that Fanta Cream Soda will be a success among our consumers across the island”.

According to Patrick Pech, Country Manager, Coca-Cola Beverages Sri Lanka Ltd., “The launch of Fanta Cream Soda is yet another initiative by Coca-Cola Beverages to fulfil the beverage needs of Sri Lankan consumers. Fanta Cream Soda will be available across the island from mid July and we are confident of its success. The addition of Fanta Cream Soda lends to the expansion of the portfolio of brands of Coca-Cola Beverages Sri Lanka, consolidating and enhancing our presence across the Sparkling Beverages (SB) market along with our leadership in the juice market in the country. ”